I knew Jon from way back - when I left Seafish and joined Sainsbury's at the turn of the Millenium and then moved to Tesco when we started to share many a good brainstorm on how to improve the fish industry through Seafish. Initiatives were Jon's forte and as a large levy payer when I joined Birds Eye - he would always test his ideas with me and we would have robust discussion to put it politely. I respected his forthright approach and honesty and he mine - Jon was never in awe of 'large business' and he was one of the few people I would allow to call me 'Haj'. We shared a joint desire to help the fish industry. My last contact with hm was to put the ASMI story on the Birds Eye sustainability website just a few months ago and was as chirpy as ever. . I will really miss him - have lost a really good industry colleague and friend. Sincere Condolences to all the family - Rest in peace Jon. Peter Hajipieris

"You'll not get Jon on that big wheel!" We did: must have been the WINE and Dine. One of the many lovely times we all had together. We'll miss you loads, Jon.

Extract from a poem by Henry Scott Holland I am I and you are you. Whatever we were to each other, that we still are. Speak to me in the easy way which you always used. Why should I be out of mind because I am out of sight? Life means all that it ever meant; it is the same as it ever was. Thank you ever so much for choosing to support the work of the British Lung Foundation by creating this Breath of Life Fund online tribute in loving memory of British Lung Foundation. We hope that you find it a positive experience developing your page and that it becomes a place of comfort and inspiration for you to visit whenever you want or need to. It has been designed to be a truly lasting tribute for perpetuity for future generations to see.